The 20 Ways/Assumptions of the Magical World View – #XVI
In magical symbol systems, a name is the thing named. This is to say that, in some way, there is an analogical correspondence between the name and the thing named. There is a connection created by shared structure. To know the true name of a person, place, or thing is to have complete control over it. Of course, you could never command something to do anything which was not in its nature. To know a thing’s true name is to know its nature. What most people consider to be a name is really (in the magical sense) only a label.